Creative Mithila : Madhubani Art - Traditions and Evolutions as the name suggests intends to promote Mithila painting or Madhubani painting an ancient traditional artform from the foothills of the himalayas in the state of Bihar in India and its evolution in current contemporary environment at global art scene. Nupur Nishith shares her tryst with the artform on newer avenues and various bases such as paper, cloth, wood, ceramic, terracotta, glass, everyday products etc. apart from the traditional paintings on walls and floors. There is a special section for her pioneering pieces in her digital collection.
The Logo of Creative Mithila incorporates C – Creative (Mi - Mithila) in the design.
The design highlights the time cycle with 60 seconds, 60 minutes, 24 hours, 7 days, 15 days(lunar cycle), 30 days, 12 months, 27 nakshatra.
The design is centered around the painting of Sun which is considered as the symbol of growth, prosperity and positivity.